Consumerism – How Marketing Agencies Are Ruling Our Mind

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Consumerism – How Marketing Agencies Are Ruling Our Mind
Consumerism – How Marketing Agencies Are Ruling Our Mind
Photo Credit: Eldar Nurkovic / Bigstockphoto
Sukhdeep Singh

Sukhdeep Singh

Write Something To Right Something

Passionate about playing with words. Sukhdeep is a Post Graduate in Finance. Besides penning down ideas, he is an expert online marketing consultant and a speaker.

Did you ever walk into a store and you felt like you have lost all your controls on your buying habits? You are filling your cart with the goods that you actually don’t even need? This is called consumerism; need or no need, companies are going to sell you everything they have.

HIGHLIGHTS

  1. Learn the difference between desire and want.
  2. Learn to control your impulsiveness.
  3. Buy things for ingredients and not for packing.

Supermarkets; a perfect and pragmatic planned place to loot every single penny of yours. This is what I feel every time I step into a supermarket. A place, where your grocery list is of no use because store managers have their own plans about fill your carts regardless of your opinion about the goods.

Well, arranged product shelves allow you no time to check your list. With your first product that you put in your basket, you start feeling like you need everything that’s on sale. Finally, at the counter, when cashier shocks you with the bill, you realizes that you have purchased way above the planned list. Soon after, you start finding justification for things bought.

But, don’t worry. You are not the only one. We’ve all experienced at least once a desire to buy something that is not even needed. Whether it’s clothing or food, this trend is motivated by psychological factors. We are under the influence of marketing.

We are influenced by those around us. Whether we know it or not, buyers around us influence us. On seeing someone else buying a thing, we feel like buying that thing without worrying much about our budget.

Marketing agencies are controlling our impulsiveness. It plays an important role when it comes to shopping, which is why those who buy unneeded things are considered unplanned impulsive buyers. When I see something pleasant or nice product wrapped activates a brain region called the striatum, which is closely connected with impulsiveness.

We are drawn to certain products. There are certain things called “hedonistic products,” which cause pleasure and enjoyment, such as sweets. There is also “symbolic products” related to self-image, such as an article of clothing, perfume, and, like the first arouse in us the desire to buy.

We are influenced by mood. When we are happy, joyful, we tend to behave generously and this is the time when we lose our sense. Marketing companies are forming their strategies according to the things that make us happy and sad. We tend to buy things we do not necessarily need because it makes us feel better in both situations.

To avoid spending recklessly and not become an impulsive buyer, there are some rules that might help you.

By developing your emotional intelligence and by putting your impulsiveness behind the bars, you can save a lot of money. This is the best way to hack the marketing strategies of supermarkets. Learn to control your emotions and do not allow people to influence you for buying their crap.

Trust your own judgments because at the end it is you, who is either going to suffer, or enjoy. Before bagging something, ask yourself a few simple questions – do I really need to buy this? What difference this one item could have on my budget? Am I buying it because of its ingredients or packing?

Stop being an emotional fool and do let ‘buy one get one’ kind of tags confuse you. Nasa has not yet declared the right time of doomsday. So, neither the supermarket is going to close, nor this world going to end. You can buy things any time you need. Stop stocking things unless you are facing any natural calamity.

 Plan what you buy. Make a shopping list and stick to it. Also, plan a monthly budget and do not deviate from it. Watch the idiot box the lesser you can. Normally, in addition to their favorite shows, we see a lot of advertisements, constructed so as to create the new needs and boost our inclinations.

Eat before you go shopping. This way, you would be saving a lot on edibles. There is a direct correlation between shopping and empty stomach; me, when we are hungry, we tend to purchase unnecessary eating items.
Make a list of expenses. In this way, you can analyze what things you spend money on and how you can avoid possible mistakes in the future.

For shopping, try to go alone. If you know you are an influential person, do not go shopping with an impulsive buyer. It’s not easy to change these habits, but practice is the only thing that can make things happen.

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